New due diligence standards

The business ecosystem in the field of high technologies has become more transparent every year, taking a path of transformation from a private club into the public domain. The scale and degree of involvement of stakeholders — from technical experts to investors — is growing, and therefore fundamentally new tools are emerging that ensure the multilateral interaction and transparency of the process for all participants.

So far, there is no lack of information about projects and companies that are determined to conduct public activities. As a rule, the founders of startups or PR managers, if we are talking about larger enterprises, ensure that potential partners, investors and customers know as much as possible about their background, current activity and plans for the future in the attempt to increase the level of trust. Thanks to social networks, including Twitter and Facebook, you can often become a witness to the CEO’s personal life: find out what they had for breakfast and whose posts they prefer to comment on with a joke only they understand.

To a greater extent, this approach is defined not by simple friendliness but by the pragmatic need to attract resources to the project. The founders strive to form a positive image of the project and the team, demonstrate their reliability, and confirm the validity and relevance of the technologies being used and developed. They show the prospects for their development, the solid theoretical and practical basis, and the signs of movement and activity in the project.